Led a full brand redesign, unifying visual identity across packaging, sales materials, and digital touchpoints while establishing new brand guidelines and systems for consistent execution.

Directed the end to end redesign of all packaging, focusing on improving shelf appeal, usability, and manufacturability.

Designed and produced large scale branded environments including a 6ft x 8f trade show booth by translating conceptual designs into precise construction ready files.

Managed a cross functional team of freelancers while overseeing budgets, timelines, and quality control to meet creative and operational goals.

Elevated product mockups and display assets through continual testing, research, and refinement of prototyping techniques

Created custom in store and retailer specific displays using Illustrator and 3D modeling tools to support sell in and promotional initiatives

Championed a collaborative and detail oriented design culture rooted in strategy, storytelling, and brand clarity

Oversaw the creation and execution of over 300 artwork pieces for three sub-brands, ensuring consistency and high-quality standards.

Led meetings focused on packaging and product development timelines, streamlining processes and enhancing team collaboration.

Instituted an Art ID system to track and communicate packaging changes across the organization, improving efficiency and clarity.

Managed and mentored an intern, teaching her to design sell sheets, email campaigns, and texts, and supporting her growth into a full-time employee.

Contributed to over six new product launches from ideation to retail, ensuring successful market introduction and brand alignment.

Established a strong visual identity for email campaigns, social media ads, and ecommerce promotions, collaborating with the Ecomm and Marketing Managers.

Led the comprehensive redesign of the Pacha Soap website, including navigation, product pages, collection pages, and the home page.

promotion strategies.Created website headers for both mobile and desktop platforms that aligned with marketing

Led the design work for the “Get Pumped Go Metal” aluminum liquid soap campaign, creating digital assets and physical marketing materials for the launch party, including signage, influencer boxes, t-shirts, and more.

Continued to support product development by creating mockups for new innovations, contributing to the brand’s ongoing growth and creativity.

Created accurate digital product mockups and custom illustrations for limited edition launches, supporting product differentiation and innovation.

Contributed to Pacha’s branding visual evolution, ensuring consistency and modern appeal.

Prepared marketing materials for tradeshows like Expo West, ensuring effective brand representation.

Led the Soli website redesign, enhancing user experience and brand consistency, resulting in improved engagement.

Art directed and designed the yearly product catalog, overseeing photoshoots and print production.

Designed a high-impact summer booklet, distributed to all customers, highlighting bank services and featuring compelling customer stories.

Conducted in-depth interviews and on-site tours of customer farms, strengthening relationships and gathering authentic content for marketing initiatives.

Produced and animated an informative video on solar power opportunities, significantly boosting customer engagement and understanding

Created web banners, packaging designs, product catalogs, and various other marketing materials.

Redesigned and managed the donation request process, ensuring efficiency and visual appeal.

Worked closely with team members to incorporate feedback and deliver high-quality designs.

Fostered strong relationships and provided personalized support for 22+ residents.

Organized activities to build community and enhance the resident experience.

Responded to emergencies, mediated conflicts, and provided mentorship to ensure a safe living environment.