Own end-to-end ecommerce launch execution including product page preparation, timeline management, PR kit development, and email content creation.

Direct freelance photographer through briefings and photography review to ensure brand-aligned visual assets for launches.

Guide social media freelancer on post framing and email design, maintaining cohesive brand voice across channels.

Leading a comprehensive website redesign focused on elevating the user experience through refined detail and improved functionality.

Continue all Design Manager responsibilities including packaging, retail execution, rebrand oversight, and creative team management.

Led the company-wide visual rebrand, rebranding nearly 70 products and translating the new brand system across packaging, sales materials, signage, and digital assets.

Partner with national retailers including Whole Foods Market, Sprouts, and HyVee to develop planograms, endcaps, and table displays; designed and executed accompanying signage kits from concept through nationwide fulfillment.

Built and implemented artwork review, project tracking, and file management systems to clearly identify current assets and streamline cross-team collaboration.

Own end-to-end packaging design with a focus on shelf performance, print feasibility, manufacturability, and brand cohesion.

Manage and mentor internal and freelance creatives, scaling resources as needed across illustration, photography, and production.

Led private-label design translation, aligning external retailer artwork with internal production, print, and retailer compliance standards.

Designed and produced a 20' × 20' Expo West booth, managing vendors, materials, fabrication, and installation.

Translate brand strategy into scalable packaging and product systems across high-SKU product lines.

Oversaw 300+ artwork pieces across three sub-brands, ensuring consistency and quality.

Supported product ideation by visualizing concepts following cross-team discussions, informing packaging and product direction.

Led packaging and product development timeline reviews and implemented an ART ID system to streamline execution.

Managed and mentored a junior designer, supporting her growth into a full-time role.

Contributed to six+ product launches from concept through retail execution.

Designed visual systems for email, paid social, and ecommerce promotions in collaboration with Marketing and Ecommerce teams.

Led a full website redesign across navigation, homepage, and product pages.

Led creative execution for the "Get Pumped Go Metal" campaign, a company-wide transition to aluminum packaging, spanning digital, retail, and launch event assets.

Created product mockups and visual concepts to support early-stage product development.

Created digital product mockups and custom illustrations for limited-edition launches, supporting product differentiation.

Supported brand evolution by executing visual assets aligned with emerging brand standards.

Designed marketing materials for trade shows including Expo West, ensuring cohesive brand presentation.

Art directed and designed the annual product catalog, coordinating photoshoots and print production.

Designed a high-impact summer booklet distributed to all customers, highlighting bank services and featuring compelling customer stories.

Conducted in-depth interviews and on-site tours of customer farms, strengthening relationships and gathering authentic content for marketing initiatives.

Produced and animated an informative video on solar power opportunities, significantly boosting customer engagement and understanding.

Created web banners, packaging designs, product catalogs, and various other marketing materials.

Redesigned and managed the donation request process, ensuring efficiency and visual appeal.

Worked closely with team members to incorporate feedback and deliver high-quality designs.

Fostered strong relationships and provided personalized support for 22+ residents.

Organized activities to build community and enhance the resident experience.